Presented

Swissmedic’s enquiry team There’s an answer to everything

Every year Swissmedic’s enquiry team processes some 15,000 queries. Team members Pia Stadelmann, Therese Fuhrer, Barbara Beetschen, Danila Feldmann and Miro Schüpbach give personal accounts of what they experience on a day-to-day basis, of the times when the work is at its most frenetic, and of their most bizarre queries.

Why has Swissmedic decided to launch an enquiry team?

Therese: "The enquiry team has existed since the Therapeutic Products Section of the FOPH was merged with the Intercantonal Office for the Control of Medicines (IOCM), i.e. when Swissmedic was created. At that time, all queries used to arrive by letter, fax or phone. Each query was also printed out and archived very neatly in suspension files …"

Pia: "Even when the pandemic appeared, up to 30 per cent of all enquiries were still dealt with over the phone. Now, almost everything is processed in writing – usually via e-mail."

Is there what you might call a typical query, one that keeps cropping up?

Barbara: "There is no SINGLE query. But we frequently receive questions about side effects or topical issues that prey on people’s minds."

Miro: "This currently applies, for example, to the new regulations on in vitro diagnostic medical devices."

Danila: "And we repeatedly receive questions that have nothing to do with us. For example: relating to the price of medicines or why the health insurance fund is not paying for their medicines. Again and again we have to explain to people what we are actually responsible for under the therapeutic products legislation – and particularly about subjects where Swissmedic does not have a legal mandate."

What times of day or what days are the busiest?

Therese: "Work is most frenetic whenever there are major changes or legislative revisions – then we don’t get a minute’s peace. E-mails arrive in their droves, some sent in the middle of the night; we always have to keep on the ball."

Danila: "There’s something else that we’ve noticed: On public holidays and bad-weather days, people have time to write to us. Of course, the influence of the media also plays a part: when a subject becomes controversial or a hot topic, you notice it immediately."

"Serial grumblers fortunately tend to be the exception."

Barbara Beetschen
What kind of people get in touch with you?

Barbara: You can’t reduce it to a single common denominator – it’s more like a random cross-section of people: ordinary citizens, specialists from companies, pharmacists, enquirers from abroad or, from time to time, serial grumblers – but fortunately the latter tend to be the exception."

Miro: "I deal with medical devices, where the client base differs significantly from those enquiring about medicinal products. I hardly receive any queries from consumers. Rather, those who contact me are typically professionals working in hospitals, law firms, the FOPH or opticians."

Pia: "I take it as a compliment when people turn to us. It shows just how important Swissmedic is as an institution – and how broad a range of themes it covers."

Have any of you ever lost your cool?

Pia: "That was more likely to occur when some of the enquiries arrived by phone. Sometimes we have to make it clear to people that we can’t help them because their question is outside our remit. Some receive this news better than others. It’s normal that some people just want to get things off their chest and talk or write about their frustration, but these only account for a small fraction of the whole, and we’ve learned how to handle such situations."

Therese: "Some people also compose an enquiry and then send it to all the authorities that might be relevant …"

Do you collect enquiries and then answer them with specialists at a later date?

Miro: "We’re able to answer almost half of all the enquiries ourselves – the rest involve specific questions that have to be answered by specialists. Sometimes we first have to find out what division is responsible for a particular enquiry."

Danila: "We work with the specialist divisions to produce text modules and answers – that’s a great help, particularly when a flood of enquiries arrives."

Pia: "And for some enquiries we can also refer to our website."

"Dealing with information that involves several sectors at the same time is our most challenging task."

Therese Fuhrer
Therese Fuhrer
Therese Fuhrer
Barbara Beetschen
Barbara Beetschen
Danila Feldmann
Danila Feldmann
What are your professional backgrounds?

Barbara: "I studied German, media and theatre studies and then obtained an Executive Master’s in communication. I’ve worked in various industries, organisations and functions in corporate communication. I’ve only recently started my job on the enquiry team, and this is the first time that I’ve dealt with medicines."

Pia: "I’m a registered druggist and have already worked in numerous different jobs, including on a sales force, in pharmacies and in drugstores. I’ve been working at Swissmedic for 18 years."

Danila: "I originally studied economics and subsequently specialised in healthcare communication – first with a health insurance fund and then with a cantonal authority; and I’ve been with Swissmedic for 13 years now."

Therese: "I originally completed a commercial apprenticeship and then took a long break to raise a family. I subsequently returned to work at the FOPH, in the Therapeutic Products Section. I’ve been with Swissmedic from the start."

Miro: I’m currently studying law and am earning some extra money with my work at Swissmedic."

Miro Schüpbach
Miro Schüpbach
Pia Stadelmann
Pia Stadelmann
What was the most bizarre query that ever came into the office?
Barbara: "One individual wrote to us stating that his package had been confiscated by customs. The shipment had contained too many medicines and a pair of jeans. All the medicines were confiscated, but the jeans were sent on to the man; after all, jeans are none of our business …" (laughs).

Pia: "From time to time we receive an e-mail containing completely incomprehensible and vague questions. We then discuss the e-mail as a team and try to work out what the enquirer actually meant. Sometimes, this results in an exchange of e-mails that can last several weeks."

Miro: "For a certain period, many enquirers suddenly wanted to sell COVID tests themselves since they had read in the newspaper that this could be lucrative …"
Do you also receive humorous enquiries?
Pia: "Not really. We’re more likely to receive tragic stories: family tragedies for example. Healthy people don’t write to us."
What was your most challenging task?
Therese: "Dealing with information that involves several sectors at the same time. Here, we coordinate the answers of the various experts and have to ensure that all the deadlines are observed."

"Good communication within the team enables us to cope with the influx of enquiries."

Miro Schüpbach
Within what period are enquiries answered?
Danila: "Generally, we respond to enquiries within two days. The number of enquiries is growing year on year – not least because of COVID. Last year we received some 15,000."
What about cooperation within the team?
Miro: "Good communication within the team enables us to cope with the influx of enquiries."

Pia: "Communication is everything. We talk a lot to each other, share our experiences, pass on information and ensure that everything runs smoothly."
What do you do specifically to share your experiences?
Barbara: "Because I’m new I need a lot of extra learning and support from others. But my colleagues are always willing to help me with any questions. I also try to soak up as much knowledge as possible." Miro: "Since we have numerous experts at our disposal at Swissmedic, we can all learn a bit from them and so build up our knowledge. I think it’s good that we don’t have a silo mentality. The prevailing attitude here is one for all – all for one."

"Communication is everything: We talk a lot to each other, share our experiences and pass on information."

Pia Stadelmann
Has anyone ever tried to take the mickey?
Barbara: "I do sometimes wonder whether a particular query is really meant seriously. And it’s often difficult to ascertain whether it’s a proper question or just a spam e-mail."

Miro: "It has also happened that the same enquiry is submitted several times – perhaps the enquirers assume that they can then choose the answer that best suits them. But since our Swissmedic replies are consolidated on a broad basis by specialists, divergent answers don’t actually arise."
Have you ever come across a case that you were unable to resolve?
Therese: "No. But if this did happen, it would only be because the case fell outside our remit."